Likes, meanwhile, are a pretty simple concept – when someone views a TikTok video you’ve created, they can “like” it, which is as simple as tapping the heart icon. This effectively means they’ll see everything you create on their feed before they browse anywhere else. When someone views your profile or some content you’ve created, they’re able to choose to follow you on the platform.

In a nutshell, these are metrics by which your popularity is judged on TikTok. If you haven’t used TikTok yet – or if you’re just getting started on the platform – you may be wondering what people mean when they talk about TikTok followers and likes.